CIOs who’ve taken a more
conservative stance on 3D printing may want to think again, according to Pete
Basiliere, an analyst at Gartner Inc. “It’s imperative that the IT organization
be prepared for use and the disruption that will occur when 3D printing is throughout your organization,” he said.
That can be hard to do when
3D printing myths abound, giving CIOs the false impression that they can put
things off for now, Basiliere said. In that vein, he went on to dispel six 3D
printing myths during his talk at the Gartner Symposium/ITxpo. They are as
follows:
- 3D
printing is too expensive. 3D printing can be expensive, but it
doesn’t have to be. Like 2D printers, prices for 3D printers can range
from a few hundred dollars (and can be purchased at Staples) to well over
a million dollars.
- 3D
printing is only good for cheap plastic parts. Simply not true, Basiliere
said. 3D printers are now being used to manufacture key parts for hearing aids and dental
restoration, which aren’t cheap and, in the case of a dental
crown, aren’t plastic.
- It
will bring manufacturing back. “A lot of folks seem to think that it will,
but I disagree,” Basiliere said. “We will always have products that
benefit from being mass produced.” 3D printing, though, will enable
businesses to mass produce customer personalization. New Balance, for
example, can design shoes specifically tuned to a runner’s gait. “They’ll
build soles for shoes that have a unique spike placement for that
athlete,” he said.
- 3D
printers can print replacement organs. “No, we can’t,” Basiliere said.
“And they probably won’t in my lifetime.” But a San Diego-based company
called OrganOVO can bioprint tissue. The company is
partnering with pharmaceutical and cosmetic companies like L’Oreal, which
is using bioprinted skin tissue in the cosmetic development process.
- Terrorists
will print undetectable guns. “No doubt they will try, but it’s like the
equivalent of counterfeiting one dollar bills,” Basiliere said “It’s not
worth the risk.” At least as of right now, it’s easier to acquire weaponry
in other ways.
- The
market is in flux. Publicly traded companies, including the two biggest in
the industry, “have had a heck of a ride over the last two years,”
Basiliere said. Stock prices have increased dramatically only to dip lower
than original starting prices. “But when I talked to major manufacturers
of 3D printers around the world … every other manufacturer said their
sales were strong and growing and that they hadn’t seen a decline in 2014 or the beginning of
2015.”
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